YOU ONLY LIVE ONCE.
YOLO — a term you’ve probably seen all over social media in recent years. But do you really know where it comes from and what it truly means? Don’t worry — we’re here to lift the veil on this modern motto and its deeper significance.
Where Does YOLO Come From ?
YOLO stands for “You Only Live Once” — a phrase that exploded into popular culture in the early 2010s. Though the idea behind it is timeless, the acronym was made famous by rapper Drake in his 2011 hit “The Motto.” Since then, it has crossed generations and borders to become a global catchphrase for people who want to make the most of life.
But YOLO is more than just a trendy hashtag. At its core, it’s a modern version of Carpe Diem — a call to live boldly, take smart risks, and embrace each opportunity without regret. It’s about stepping outside your comfort zone and choosing to live intentionally, in the moment.
The YOLO Beer Philosophy
At YOLO, we believe in creating a new kind of beer — one that’s bold in flavor, light on the body, and never a source of guilt.
That’s why we named our beer YOLO, inspired by the idea that life is short, and what we consume should bring joy, not compromise. With its unique taste and extremely low calorie count, YOLO is your invitation to enjoy the moment — fully, freely, and without regret.
But we go further than taste. We believe in responsible and mindful drinking, rooted in local, artisanal production. That’s why every bottle of YOLO is brewed in Belgium, in small batches that respect traditional methods and support local suppliers.
A Disruptive, Healthier Way to Enjoy Beer
YOLO is a disruptive beer — crafted using a revolutionary brewing and fermentation process that removes all residual sugar while preserving full flavor and alcohol content. This innovation allows us to offer a beer that’s both delicious and far lower in calories, without resorting to artificial substitutes or compromise.
Through YOLO, we aim to promote values of innovation, creativity, excellence, sharing, and respect — for our bodies, our communities, and the art of brewing itself.
Tasting Notes: A Light Blond Worth Savoring
This radiant blond ale, with its warm golden hue, awakens the senses with floral and malty aromas. Fine bubbles create a smooth, airy foam, while the first sip delivers a delicate bitterness balanced by fruity notes. Full-bodied and flavorful, this characterful beer is twice as light (in calories) as most of its competitors.
A beer to enjoy — without the guilt.